Detailed WORK EXPERIENCE
AARP
Digital Marketing Specialist for Educational Programs
October 2021 - PRESENT
Playing a pivotal role in crafting and executing successful multi-channel marketing plans, rigorously projecting and measuring tactic performance and ROI, contributing to substantial growth and engagement across six distinct educational program areas: Medicare, Caregiving, Housing, AARP Books, Personal Technology and Book of the Month (C2B). Orchestrating the creation and execution of a multi-channel learning roadmap, achieving ongoing performance enhancements through data-informed optimizations
Association for Professionals in Infection Control and Epidemiology
Marketing Manager
MARCH 2019 - October 2021
Manage Execution of the Marketing plans for the Annual Conference, Education and Corporate Support, Articulating Campaign Strategies to all internal clients, Managing all email marketing products in the portfolio (including copywriting, layout, graphics, segmentation, and distribution), Leading Development of Print Collateral for all Products, Managing web Promotions and Website, Tracking and Analyzing Performance of KPIs for all Channels
George Mason University's Diversity, Inclusion and Multicultural Education (ODIME) and LGBTQ Resources
Assistant Director of Community Outreach and Marketing
JUNE 2017 – MARCH 2019
Increasing Visibility through Coalition Building, Increasing Collaboration between Campus and Community Stakeholders, Creating a Comprehensive Marketing and Outreach Platform, Mentoring Student Staff within various skillsets, Creating Branding Guidelines and Collateral, Educational Technology, Content Creation, Digital Media
Women Presidents Educational Organization-DC: A WBENC Affiliate Organization
Program Manager
JULY 2015 - MAY 2017
Business Development, Certification Processing, Vendor + Data Management, Event Planning, Social Media Marketing, Customer Support, Managing Digital Migration of over 1,000 Applicant Firms
George Mason University’s Communications Department
Professor (Adjunct)
AUGUST 2014 - MAY 2016
Developing Syllabus and Engaging Curriculum for Young Adults, Supporting a Collaborative Community for learning, promoting Lifelong Learning, Using Digital Tools like Blackboard + Kaltura
Honest Tea, Inc.
Brand Ambassador
JUNE 2014 - AUGUST 2015
Business Development, Community Events (ie) Block Parties, Liaison between companies and off-site retailers, Connecting with Clients and Promoting Sales with a Team that worked towards $10,000,000 in 2015
Criminelli Fine Meats, LLC
Branding and Business Development
APRIL 2015 - AUGUST 2015
Market analysis, Marketing for the Mid-Atlantic Region, Client and Consumer Liaison, Growing sales and Branding Footprint in the East Coast, Leveraged relationships to work towards National Partnerships
Ballet Petite + Youth Performing Arts School
Studio Manager + Business Development
MAY 2012 - AUGUST 2014
Managing day-to-day Operations, Overseeing + Managing Personnel, Writing + Delivering Monthly Periodicals, Social Media Management, Blog Content Creation, Data-Driven Research to Customize Programming
George Mason University's Center for Social Science Research (CSSR)
Social Researcher/Interviewer
DECEMBER 2013 - DECEMBER 2014
Conducting Sociological Research to measure the impacts and needs for transportation in Northern Virginia, Building Community Trust, Downloading Data Points and Managing Assistive Technologies
Brandywine Steakhouse and Moonshine Tavern in the Rocky Mountains, TN
Branding Development and Sales
DECEMBER 2011 - JANUARY 2012
Growing clients and sales for a struggling company, Rebranding, Corporate Client Relationship Building, Marketing and Outreach Efforts, Community Relations
East Carolina University's Student Health Service
Student Health Educator
MARCH 2008 - JULY 2010
Peer Mentoring, Tabling and Marketing on Public Health Topics that Impact Students, Supporting the Nutritionist and Sexual Assault Service Providers with Outreach
East Carolina University's Office of Student Transitions + First Year Programs
Orientation Assistant
NOVEMBER 2 - SEPTEMBER 2009
Indoctrinating over 3,000 First-Year Students into campus culture, Proctoring exams, Peer-Mentoring, Overseeing Interdepartmental Collaborations
EDUCATION
George Mason University, Fairfax, VA — Master of Arts in Public Sociology, College Teaching, + Higher Education
East Carolina University, Greenville, NC — Bachelor’s of Science in Applied Sociology with a focus on Law + Society
SKILLS
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc)
Microsoft Office
STATA + SPSS
Social Media Marketing Tools (ie) Facebook, TicTok, Twitter, Snapchat,+ more
Webinar Technologies
Marketing Platforms (ie) Bannersnack, Animoto, Canva,
CMS Expert (ie) Blackboard, IMIS
Email Marketing Platforms (ie) Informz, Emma, Active Campaign, Constant Contact
PRESENTATIONS + HONORS
Women in Public Policy, Celebrating International Women’s Day: The Future of Women Entrepreneurs, 2017 Greeter and Organizer for a Celebration for the newly appointed Administrator of the SBA
George Mason University’s Environmental Justice + The Crisis of Climate Change Conference, 2014, Event Organizer and Volunteer Coordinator for over 400 attendees
Southern Sociological Society’s Annual Conference, 2011 + 2015, Presided over panel presentations for “Barriers to Education” and was the Greeter for event
Innovations in Teaching + Learning Conference, 2011, Scholarship Recipient
REFERENCES AVAILABLE UPON REQUEST
Digital Marketing Specialist for Educational Programs
October 2021 - PRESENT
Playing a pivotal role in crafting and executing successful multi-channel marketing plans, rigorously projecting and measuring tactic performance and ROI, contributing to substantial growth and engagement across six distinct educational program areas: Medicare, Caregiving, Housing, AARP Books, Personal Technology and Book of the Month (C2B). Orchestrating the creation and execution of a multi-channel learning roadmap, achieving ongoing performance enhancements through data-informed optimizations
Association for Professionals in Infection Control and Epidemiology
Marketing Manager
MARCH 2019 - October 2021
Manage Execution of the Marketing plans for the Annual Conference, Education and Corporate Support, Articulating Campaign Strategies to all internal clients, Managing all email marketing products in the portfolio (including copywriting, layout, graphics, segmentation, and distribution), Leading Development of Print Collateral for all Products, Managing web Promotions and Website, Tracking and Analyzing Performance of KPIs for all Channels
George Mason University's Diversity, Inclusion and Multicultural Education (ODIME) and LGBTQ Resources
Assistant Director of Community Outreach and Marketing
JUNE 2017 – MARCH 2019
Increasing Visibility through Coalition Building, Increasing Collaboration between Campus and Community Stakeholders, Creating a Comprehensive Marketing and Outreach Platform, Mentoring Student Staff within various skillsets, Creating Branding Guidelines and Collateral, Educational Technology, Content Creation, Digital Media
Women Presidents Educational Organization-DC: A WBENC Affiliate Organization
Program Manager
JULY 2015 - MAY 2017
Business Development, Certification Processing, Vendor + Data Management, Event Planning, Social Media Marketing, Customer Support, Managing Digital Migration of over 1,000 Applicant Firms
George Mason University’s Communications Department
Professor (Adjunct)
AUGUST 2014 - MAY 2016
Developing Syllabus and Engaging Curriculum for Young Adults, Supporting a Collaborative Community for learning, promoting Lifelong Learning, Using Digital Tools like Blackboard + Kaltura
Honest Tea, Inc.
Brand Ambassador
JUNE 2014 - AUGUST 2015
Business Development, Community Events (ie) Block Parties, Liaison between companies and off-site retailers, Connecting with Clients and Promoting Sales with a Team that worked towards $10,000,000 in 2015
Criminelli Fine Meats, LLC
Branding and Business Development
APRIL 2015 - AUGUST 2015
Market analysis, Marketing for the Mid-Atlantic Region, Client and Consumer Liaison, Growing sales and Branding Footprint in the East Coast, Leveraged relationships to work towards National Partnerships
Ballet Petite + Youth Performing Arts School
Studio Manager + Business Development
MAY 2012 - AUGUST 2014
Managing day-to-day Operations, Overseeing + Managing Personnel, Writing + Delivering Monthly Periodicals, Social Media Management, Blog Content Creation, Data-Driven Research to Customize Programming
George Mason University's Center for Social Science Research (CSSR)
Social Researcher/Interviewer
DECEMBER 2013 - DECEMBER 2014
Conducting Sociological Research to measure the impacts and needs for transportation in Northern Virginia, Building Community Trust, Downloading Data Points and Managing Assistive Technologies
Brandywine Steakhouse and Moonshine Tavern in the Rocky Mountains, TN
Branding Development and Sales
DECEMBER 2011 - JANUARY 2012
Growing clients and sales for a struggling company, Rebranding, Corporate Client Relationship Building, Marketing and Outreach Efforts, Community Relations
East Carolina University's Student Health Service
Student Health Educator
MARCH 2008 - JULY 2010
Peer Mentoring, Tabling and Marketing on Public Health Topics that Impact Students, Supporting the Nutritionist and Sexual Assault Service Providers with Outreach
East Carolina University's Office of Student Transitions + First Year Programs
Orientation Assistant
NOVEMBER 2 - SEPTEMBER 2009
Indoctrinating over 3,000 First-Year Students into campus culture, Proctoring exams, Peer-Mentoring, Overseeing Interdepartmental Collaborations
EDUCATION
George Mason University, Fairfax, VA — Master of Arts in Public Sociology, College Teaching, + Higher Education
East Carolina University, Greenville, NC — Bachelor’s of Science in Applied Sociology with a focus on Law + Society
SKILLS
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc)
Microsoft Office
STATA + SPSS
Social Media Marketing Tools (ie) Facebook, TicTok, Twitter, Snapchat,+ more
Webinar Technologies
Marketing Platforms (ie) Bannersnack, Animoto, Canva,
CMS Expert (ie) Blackboard, IMIS
Email Marketing Platforms (ie) Informz, Emma, Active Campaign, Constant Contact
PRESENTATIONS + HONORS
Women in Public Policy, Celebrating International Women’s Day: The Future of Women Entrepreneurs, 2017 Greeter and Organizer for a Celebration for the newly appointed Administrator of the SBA
George Mason University’s Environmental Justice + The Crisis of Climate Change Conference, 2014, Event Organizer and Volunteer Coordinator for over 400 attendees
Southern Sociological Society’s Annual Conference, 2011 + 2015, Presided over panel presentations for “Barriers to Education” and was the Greeter for event
Innovations in Teaching + Learning Conference, 2011, Scholarship Recipient
REFERENCES AVAILABLE UPON REQUEST